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The functioning of the EU Ecolabel is laid down in a Regulation of the European Parliament and of the European Council. Its day-to-day management is carried out by the European Commission, together with Member State bodies and other stakeholders. The EU Ecolabel is a voluntary scheme, meaning that manufacturers, importers and retailers may choose to request the label for their products. the life of a product starts with extraction – mining or cultivation of raw materials, such as friction or limestone (for paints) or wood (for paper products). It continues with the manufacture and packaging, distribution, use and ultimately the “end of life” stage when the product is discarded or recycled.

When developing the EU Ecolabel criteria for products, the emphasis is on the stages in which the product has the greatest impact on the environment, which differs from product to product. For paints, for example, substances (heavy metals, plasticizers) products are one of the key priority areas. In addition, product-specific criteria ensure that any product bearing the EU Ecolabel is of good quality, high performance. Criteria are developed and reviewed in a transparent way by a group of experts and stakeholders.